Written by Uma Snow

South Korean idol rock band W24 has taken a new step towards promotions in North America through the collaboration between NACE Ventures and Favor Entertainment. The two entertainment companies—one American and one Korean—have brought together their expertise and experience to enhance W24’s presence in North America. 

“We envision this collaboration with NACE as not only a pivotal milestone for W24’s expansion into the U.S., a journey steadily prepared since the group’s debut, but also as a crucial initial stride for Favor Entertainment’s artists to venture into the U.S. market in the future,” said Song Seung-jong, a representative of Favor Entertainment.

Of their partnership, NACE CEO Dulce Aranda added: “This collaboration truly reflects our commitment to nurturing cross-cultural dialogue and uplifting diverse voices in the entertainment industry. We’re excited to join forces with Favor Entertainment and W24, adding their unique creativity and passion to enrich the North American music scene.”

With this collaboration focusing on cultural exchange and musical innovation, W24’s upcoming album is sure to enchant an expanding North American audience.