Photos by Deborah Rodriguez ; Written by Sean Sara

What Is KCON and Why 2025 Was So Special
KCON is the biggest K-pop and Korean culture festival in the world — a place where fans come together to celebrate their love for music, food, fashion, beauty, and more. It started back in 2012, and it’s only gotten bigger and better. This year, KCON 2025 in Los Angeles was extra special. The city officially made August 1 “KCON Day,” showing just how much this event means to the community. With the theme “Klover’s Club Fair,” fans got to enjoy four different areas focused on fun, beauty, food, and fashion. It felt more like a huge celebration than just a concert — and everyone was there for it.

Day 1: Kicking Things Off with a Bang
Day 1 started with energy and excitement at both the LA Convention Center and Crypto.com Arena. Fans lined up early to catch their favorite idols at special fan events, meet & greets, and performances across multiple stages — including the brand-new X Stage for rising stars. Artists like CRAVITY, izna, and Lee Young-ji wowed fans at the convention, while the main stage lit up with huge names like IVE, NCT 127, IS:SUE, P1Harmony, and ZEROBASEONE. It was clear — this wasn’t just another music event, it was a moment.

Day 2: Big Stars and Big Dreams
The second day brought even more star power. Fans got up close with performers like HWASA, Meovv, and ZEROBASEONE at the convention, and cheered their hearts out for aespa, Jackson Wang, JO1, MONSTA X, NMIXX, and more on the M COUNTDOWN stage. One of the most unforgettable moments was the DREAM STAGE, where lucky fans got to perform with MONSTA X — a dream come true! From trying Korean snacks to learning K-beauty tips, the whole day was packed with fun. You could feel the love for K-culture everywhere.

Day 3: The Perfect Ending
The final day of KCON LA 2025 was just as exciting as the rest. The convention featured performances by JO1, Roy Kim, P1Harmony, and Kep1er, while the big stage lit up with HxW (Hoshi and Woozi from SEVENTEEN), Key, RIIZE, and more. Fans danced, sang, and made memories that will last forever. KCON wrapped up with tons of energy, happy tears, and smiles all around. It was a perfect ending to a weekend full of music, culture, and connection.