Written by Kaitlyn Musgrove
88rising, the renowned music and media company dedicated to showcasing Asian talent and culture, is thrilled to announce its return to the prestigious Coachella Valley Music and Arts Festival 2024 with “88 Rising Futures.” This ensemble performance promises to introduce a fresh wave of dynamic Asian artists, foster unexpected collaborations and debut new music on stage. Featured artists include the genre-defying quartet ATARASHII GAKKO!, male supergroup Number_i, Japanese hip-hop sensation Awich and pop sensation YOASOBI. This carefully curated lineup reflects 88risings ongoing commitment to globalizing Asian talent by bringing them from their home countries to international stages.
“88 Futures” follows the monumental success of 88risings previous takeover of the Coachella mainstage with “Head in the Clouds Forever” in 2022. This historic event marked the first time a record label was granted an official performance slot at Coachella, receiving worldwide attention and acclaim. This year’s showcase will continue to spotlight the incredible artistry emerging from Japan and the other top talents from 88rising. Festival goers can also anticipate exciting surprise guests to grace the main stage during “88rising Futures.”
Commenting on the announcement, key performers express their excitement and gratitude:
ATARASHII GAKKO!: “We are so proud to be able to represent Japanese culture at the most prestigious festival in the U.S. We have prepared a special performance that transcends language barriers and is exclusive to Coachella. We will make sure to have the most fun as a representative of Japan’s youth scene!”
Awich: “My heart is full of excitement and a sense of gratitude to be able to perform at 88RISING FUTURES stage at Coachella. It’s a landmark moment for me to share my journey with everyone. And also very excited to be part of the vibrant tapestry of sounds that Asia has to offer to the world today. You can expect to see what’s really going on in the Japanese rap scene now. I’m bringing surprises so please be looking forward to it!”
Number_i: “Participating in 88rising Futures at Coachella is a dream come true for us. We’re grateful for this wonderful opportunity and will give our best performance yet!”
YOASOBI: “We’re thrilled to perform in America for the first time in a year. The excitement from fans on social media has been incredible, and we’re looking forward to creating unforgettable moments at the festival.”
“88 Futures” showcases a diverse lineup of talent, each bringing their unique style and energy to the stage. From Japan’s progressive pop quartet ATARASHII GAKKO! to Korean-American hip-hop pioneer Tiger JK, the event promises an electrifying celebration of Asian music and culture at Coachella 2024.